Never before have consumers valued company transparency more; it's important to know what business practices are behind your purchases. Look for terms such as "manufactured in Canada" instead of "designed in Canada". (Bonus: look for studio photos, it adds value to envision where your new treasures are being created!)
IS IT VERSATILE?
Those who are fashion savvy know it's more about quality than quantity. Investing in one great necklace that has an extender, or rings that are adjustable, adds longevity to your jewellery.
IS IT OCCASION SPECIFIC?
I am a firm believer in owning a few statement pieces! But, even when choosing these bolder styles, considering how often you will actually wear them helps make the decision. Again, it's all about long-term pieces that will last.
DO I HAVE SOMETHING
This is a great question to ask yourself! Often we are drawn to what we know we like, or items that are familiar. Choosing complimentary pieces is a great strategy to adding to your collection without too many repeats!
IS IT CLASSIC?
This is my favourite thing to consider-- both when I design collections, and when I wear my favourite pieces. Are the styles you are choosing something your mother, grandmother, or daughter would wear? Personal style and preference are undeniable influences, but classic pieces such as bangles, drop earrings, stacking rings, are great examples of classics that can always be combined with trending styles.