• Meet Lindsay: Owner behind Lost in Layers

    I "virtually" sat down with 3 women behind a few of our favourite Canadian Brands. I wanted to know how COVID-19 has affected their businesses, how they are pivoting and coping during this pandemic. The last few months have been challenging for the entire world, and it is so important that we continue to connect with one another.
    Our final interview in the series is with Lindsay, the owner behind Lost in Layers a clothing line out of Calgary, Alberta. I met Lindsay at an event and absolutely fell in love with her designs!
    The only problem with her line? Once you buy one of her dresses, you will quickly realize you want 364 more ;)

    Tell us a little bit about yourself and your company:
    I am a wife and mother who has a passion to make quality garments to make women of every age, stage, shape and style feel comfortable, confident and beautiful. 

    What inspired you to start your own business?
    It started organically when I began making clothing accessories for myself and then the desire for others to purchase those designs began. I began to see gaps in the industry that I felt I could help fill and that is how Lost in Layers continues to grow.

    What do you wish you knew before you had started?
    I don't think you ever can be prepared to own your own company, I have made some mistakes and have learnt a lot along this journey already. Year after year continue to become more aware, more attentive and trust myself to be more creative by pushing myself out of a comfort zone.

    What's one thing people would be surprised to learn about you?
    I am an open book so I don't think I leave too much out for people to be surprised. I know I am very social and that definitely comes from my previous career as a hairstylist but I have so much comfort in being alone.  

    I love that answer:) What has been the biggest challenge you've had to face during the COVID-19 pandemic and what (if any) has been the "silver-lining"?
    Biggest challenge was shifting my business without having retailers and markets, I have always sold online so I was able to still ship to clients but I really do miss selling in person at markets!  Silver lining is an easy one, we found out we were expecting our second child and I was extremely sick the first trimester so Covid allowed me to slow down and just not feel well while focusing on our son. It was so nice to spend the days with him.

    What's the first thing you plan to do once this pandemic is over and we finally have a "new normal"?
    I hope to plan a pop up or attend markets!

    What's your best styling tip?
    Wear what makes you feel good- style is yours to play with. No one can actually teach it but you have to just be your own style. If you put an outfit together because someone else wears it but it doesn't feel right to you, you won't look our best that day!

    What is the best place for people to connect with you further online?
     
    You can connect through instagram @lostinlayers or my website: www.lostinlayers.ca